The project started with rough sketching and a roadmap to get a feel of the information architecture. Some features were "parked" on this stage, to add once the mvp is ready for a beta.
With a product roadmap going, some new requirements were added to the mvp, like attendees being able to remove themselves from an event.
Based on the early discoveries from phase 1 I got started with the initial designs.
With the rough designs ready I could share invision prototypes with friends and colleagues and gather initial feedback.
The initial working prototype based on the designs was developed in Ruby on Rails. A landing page was set up on Heroku to gather leads and direct visitors before the beta was ready to go.
With the alpha version of the app working, some UX inconsistencies were uncovered. Most of them were minor enough to fix after the mvp had shipped, but a few required a reorganization of the app's architecture.
The new designs fixed the major problems and added some more context and a better design for subsections. This was also a good opportunity to lock up current features, and move new ones to a "todo" list, to be developed after the mvp went live.